Guides
Straight answers on color, undertones, blush and lips, written like a makeup-artist friend would explain it.
Blush Placement: Where to Put It for Your Face Shape
Blush placement made simple: where to put blush for round, oval, square, heart, long and diamond faces, plus lifted, draped and sunburnt placements.
7 min read
🧴Cream vs Powder Blush (and Liquid): Which Is Best?
Cream vs powder blush vs liquid: compare finish, longevity and skin type fit, with picks for oily, dry and mature skin and tips for layering formulas.
7 min read
🌸How to Apply Blush: A Formula-by-Formula Guide
How to apply blush so it looks like a real flush: technique for powder, cream, liquid and stick formulas, the right tools, and how to fix too much color.
7 min read
🔍How to Find Your Undertone: 6 Tests That Work
How to find your undertone with six easy at-home tests, plus how to spot olive skin, why undertone isn't skin tone, and what to do when tests disagree.
7 min read
💋Lip Combo Guide: Liner, Lipstick and Gloss Formulas
Build a lip combo that flatters you: liner, lipstick and gloss formulas by skin depth and undertone, plus blending technique and the mistakes to skip.
7 min read
💄Red Lipstick for Skin Tone: Find Your Perfect Red
Pick the right red lipstick for your skin tone: blue-red, orange-red, brick or wine, matched to your undertone and depth, plus tips for wearing it well.
7 min read
🎨Seasonal Color Analysis: The Complete Beginner's Guide
Seasonal color analysis explained: hue, value and chroma, all 12 seasons in one table, how to do it at home, and the color myths worth ignoring.
7 min read
🍂What Season Am I? A Step-by-Step Color Self-Test
What season am I? Answer three quick questions about your undertone, depth and contrast, follow our decision flow, and sort out the most common mix-ups.
7 min read