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Rare Beauty Believe dupes

The original: Rare Beauty Soft Pinch Liquid Blush in Believe, a true mauve (dewy) at $25. Here are the cheaper shades that come closest in color.

The original

Rare Beauty Believe

Soft Pinch Liquid Blush · $25 · dewy

Try it on
  1. #1

    Physicians Formula

    Plum Rose

    Murumuru Butter Blush · satin · plummy rose

    80%

    $16 · save $9

    Heads up: this one is satin, the original is dewy.

  2. #2

    e.l.f.

    Suave Mauve

    Camo Liquid Blush · matte · mauve

    74%

    $7 · save $18

    Heads up: this one is matte, the original is dewy.

FAQ

What is the best Rare Beauty Believe dupe?+

Physicians Formula Murumuru Butter Blush in Plum Rose is the closest color match in our database at 80%, for $16 instead of $25.

How do you measure a dupe?+

We convert each applied shade into CIELAB color space and compare them with CIEDE2000. A dupe must cost at most 70% of the original and be visibly close in color.

Will the dupe wear the same?+

Not always. Believe is a dewy liquid; check each dupe's finish and formula below, and try both on with the live try-on.

Not sure which shades are yours?

Take the 2-minute color analysis quiz, then see your shades on your own face with the live try-on.